Nike “Make It Count” campaign in the spirit of preparations for the London 2012 Olympic Games
Nike has launched a campaign for the new year, suggesting that we all step up and ‘Make It Count’. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.
Advertising Agency: Wieden + Kennedy London and AKQA
via Creative Review
Nike #Makeitcount Campaign - London 2012 Olympic Games
#NIKE #MAKEITCOUNT